Make yourworkvisible

I used to think of this as a thought leadership course. Now I understand it as teaching people to build a connection engine. Content is both visibility and invitation — what you share is only as interesting as the real people you're speaking with, and it should make clear who you want to connect with.

Most hollow, manufactured content is proof that the person publishing it hasn't sat down and had a really engaging, inspiring conversation lately. Visible Work fixes that by making real conversations the source of everything you share. The goal isn't authority. It's usefulness — to someone a step or two behind you.

The program started during the pandemic, when my wife was in career transition. I'd been blogging publicly for over twenty years — building a network online was second nature to me. It wasn't for her.

The first version was turnkey: ghostwriters, videographers, the works. It got prohibitively expensive fast — $5–8K range — and it didn't actually solve the real problem. We rebuilt it as a connection engine: a practice of having real conversations, capturing what you notice, and sharing the visibility in a way that invites more of the right people in.

The biggest learning from past cohorts: people don't struggle with ideas. They struggle with real conversations. Everything below is built around the connection engine — conversations first, content as visibility and invitation.

We've stripped the program down to what actually moves the needle: real conversations, captured thinking, and small invitations to connect. The biggest variable is how much you publish — that's up to you.

We're past the "write this post for me" phase, which a lot of people rightly find inauthentic. AI's job here is to help you notice what your conversations and journaling are already producing. You stay the author.

• —Finding threads across weeks of daily journaling.
• —Pulling themes and directions from a real conversation you recorded.
• —Sparring against a draft you've already written.
• —Helping you see who you keep circling back to — and why.

Most participants are peripherally in tech, but that's a function of my own network — not a requirement. If you've thought about being more visible professionally — for career flexibility, advisory work, building a network, or just having a body of work that's yours and not your employer's — this is built for you.

The common thread: you want the people you share air with to know what you actually think, and you'd rather build that through real conversations than perform online.

• —Career-changers figuring out what's next.
• —Recent grads who want to start building a network early.
• —Serial CTOs positioning themselves for advisory roles.
• —Entrepreneurs sorting where their personal brand ends and the company's begins.
• —People who've quietly done very good work and never got recognized for it.

The "winner take all, must rank #1" framing is what fuels imposter syndrome — and it's the wrong frame. You don't have to be the foremost expert. You just have to be helpful to someone in your network who's a step or two removed from where you've already been.

You can't be "good at LinkedIn" unless you're good at engaging with real people live on interesting topics in real life. The content is just the visibility. The engine is the conversation.

Once you've joined a Visible Work cohort, you're part of the community going forward — as active or as quiet as you want. The only things reserved for each new paying cohort are the live group sessions and 1:1 time with me. The relationships are yours.