Make yourworkvisible

Most people who'd benefit from being more visible already know plenty. They have opinions, hard-won lessons, conversations worth sharing. The lift to get from "this is interesting" to "I should post something" is just too high.

Visible Work lowers that lift. It's not a makeover, a viral-formula playbook, or a ghostwriting service. You don't need to rank #1 in Google for "customer service" to be worth following. Your network — and their networks — are full of people who'd benefit from what you already know. The goal isn't authority. It's usefulness.

The program started during the pandemic, when my wife was in career transition. I'd been blogging publicly for over twenty years — building a network online was second nature to me. It wasn't for her.

The first version was turnkey: ghostwriters, videographers, the works. It got prohibitively expensive fast — $5–8K range — and it didn't actually solve the real problem. We rebuilt it as something a person could realistically commit to without rearranging their life.

The program has been redesigned around what we've learned from past cohorts. The biggest learning: people don't struggle with ideas. They struggle with starting. Everything below is built around that.

We've stripped the program down to what actually moves the needle. The biggest variable is how much you publish — that's up to you.

We're past the "write this post for me" phase, which a lot of people rightly find inauthentic. You stay the author.

• —Generating ideas based on your own writing samples.
• —Sparring against a draft you've already written.
• —Finding threads across weeks of daily journaling.
• —Pulling lessons from a podcast or interview relevant to what you're working on.

Most participants are peripherally in tech, but that's a function of my own network — not a requirement. If you've thought about being more visible professionally — for career flexibility, advisory work, building a network, or just having a body of work that's yours and not your employer's — this is built for you.

• —Career-changers figuring out what's next.
• —Recent grads who want to start building a network early.
• —Serial CTOs positioning themselves for advisory roles.
• —Entrepreneurs sorting where their personal brand ends and the company's begins.
• —People who've quietly done very good work and never got recognized for it.

The "winner take all, must rank #1" framing is what fuels imposter syndrome — and it's the wrong frame. You don't have to be the foremost expert. You just have to be helpful to someone in your network who's a step or two removed from where you've already been.

Think of it as picking a "letter to Santa" off the bulletin board. Somebody clearly needs help with something you happen to know — and you can just answer.

Once you've joined a Visible Work cohort, you're part of the community going forward — as active or as quiet as you want. The only things reserved for each new paying cohort are the live group sessions and 1:1 time with me.